Build Your Business Website with WordPress

About This Class

WordPress is the premiere blogging and content management system for those seeking to build a website or a blog that's easy to set up and maintain. In this workshop, we will build a simple website using free WordPress themes and walk through the basics of getting a polished site live, quickly and cheaply.

With an emphasis on the non-coder, we’ll look at free templates as well as premium resources that require little to no coding skills. By the end of the day, you'll have a website ready to launch.

Takeaways

You'll learn all about:

  • how to use Wordpress and its many functions to run a business website using WordPress and free themes
  • key blogging and social media strategies that will get your website off the ground and noticed and found online
  • how to update your website/blog without having to rely on webmasters
  • learn and apply Search Engine Optimisation techniques Blog
  • creating a content strategy that sells your products and services and increases conversions

Prereqs & Preparation

This workshop is aimed at business owners wanting to set up a website for their company. To make the most out of the class, please come with a logo or header graphic prepared, 5 pages of basic content of your business (including an 'about' page, what business service you are offering and one blog post about your business) and lots of images to use on the site.

If you want to integrate your social media presence (Twitter, Facebook, LinkedIn, YouTube, etc.), have all these accounts set up before the course.

Please bring a laptop, and the aforementioned materials.

About the Instructor

Stephen Toms Photo

Co-Founder,
Smithfield Digital

An educator, design-geek, news addict, and avid traveller. Stephen combined his passions for education and technology and Co-founded Smithfield Digital; working with businesses to deliver beautiful web design & confidently embrace all the good stuff digital marketing brings.

Stephen’s all about sharing knowledge and making complex things simple. Straight from Uni he became a teacher and following a move into strategic leadership, he discovered a love for the techie side of things. Rebuilding the whole school infrastructure he was thrown head first into all things digital with website development, design, social media and best practices. Self-taught Stephen has learnt everything he knows about Digital marketing today from the ground up.

Recently resettled in Melbourne, Stephen created a business that marries the teaching stuff with the techie stuff; Smithfield Digital. Nowadays, he shares his vision, positivity and digital capabilities with a growing tribe of creative, entrepreneurial businesses - making digital marketing simple, building intelligently designed websites and crafting social media strategies that get real results.

 

 

To receive a 20% discount on your tickets please use the discount code gaingeelong when making a booking.

Wednesday, 19 October, 2016 -
18:00 to 20:00
Australia Post Small Business Hive, 108 Gheringhap St, Geelong
$50

Further Information