Communicate with your customers using killer content
Stop writing article after article and hoping someone takes action! Working with Joanne Clark, language master and Jurgen Strauss, webmaster you will discover how to build a highly effective content strategy, with killer content that attracts your audience's attention.
No matter what business you are in, there is one thing that is key to communicating with your customers - your online marketing strategy. And essential to successful online marketing is publishing new content. Not just any content, though - it must be relevant and valuable content which resonates with your audience.
At the end of this workshop you will have practical advice and actions including how to:
- Create a clear picture of your audience and what they value
- Craft and match your communication to powerfully connect to customers
- Write killer content that resonates with your customers and compels them to take action
- Map content to the buying cycle of your ideal customers
- Build an editorial calendar
A two course lunch and afternoon tea are included with this invaluable online marketing event.