Managing Online Reputation
With the phenomenal growth in online review sites, and the power in what consumers are saying about your brand, means online reputation management is critical for businesses.
TripAdvisor is the world’s number one travel website – and most businesses have likely already received a review from one of your customers… so it is crucial to monitor feedback and respond/act where necessary.
Most online review sites are a free tool, that can help your business manage with online reputation management, continuous improvement and business excellence and in this session, we’ll teach you the basics and give you the tools for future learning.
Participants will leave this training, with a greater understanding of :
- How relevant (and big) online reviews and namely TripAdvisor is.
- How to set-up and claim a listing on TripAdvisor
- Optimise your listing to get reviews
- Managing your listing
- Management Responses: Best Practice
- Reputation Management: Opportunities and Risks
- Dealing with questionable reviews
With more than 10 years of experience working in all facets of hotel and tourism marketing, Mel Stewart has developed a serious thing for tourism, social and digital marketing. Born and bred in regional Victoria, Mel is super passionate about promoting regional destinations (and products) as the exciting, enriching and authentic experiences that they are.
Mel has actively marketed iconic Australian destinations including the awe-inspiring Ayers Rock (Uluru), the Great Ocean Road and has been fortunate to work with amazing tourism operators both big and small.
She is a curious thinker whose sleep is literally interrupted with the thoughts of how our industry can push the boundaries and do better regional tourism marketing collaboratively.
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