Meet your Market, Experience Seekers
Tourism is soooooo last century. As an industry it is changing, evolving beyond the traditional definition into the visitor economy. In particular a huge sector is emerging - the "Experience Seekers". These travellers are focused on having genuine experiences in authentic destinations. On the Bellarine Peninsula 90% of our businesses are part of the visitor economy, from the bookstore, café, gift shop and accommodation provider to services and supermarkets. Key note speaker Despina Karatzias , author, marketing strategist, small business mentor and tourism professional will inspire our small business community to offer unique, customised and authentic guest experiences that visitors want to absorb and share.