The secrets of a mystery shopper *1st session
Do you want to know what the customer perception is of your service offering, product and facilities? Could you use a tool to assist you with delivering “Exceptional Service” to your customers? Then come along to this session on the “Top Secrets of a Mystery Shopper in 2016”. Here from SurVit’s Mystery Shopping Managing Director, Raylene Fordham, on why mystery shopping can benefit your business, what are the learning’s from those in the industry and what new technologies are emerging to assist with market research in your own business and broader industry.
The Presenter: Raylene Fordham, SurVit
Managing Director of SurVit Raylene Fordham is a world travelled professional, who has spent several years inspiring excellence in service, throughout retail, leisure and hospitality industries. With over 15 years experience in the retail industry and more recently, 10 years managing mystery shopping company SurVit, Raylene has acquired the necessary skills to adapt to the ever changing commercial challenges confronted by those in a service industry. Raylene has a passion for ‘excellent customer service’ and understands the importance of customer perception and how this directly relates to business performance.