Trip Advisor-the good, the bad, the ugly!
What others say about your brand, is ALWAYS more powerful than what you say about it. With the phenomenal growth in online review sites, and the power in what consumers are saying about your brand, online reputation management is critical for businesses. Trip Advisor is the world’s number on travel website – and it is likely that most businesses have already received a review from one of your customers… so it is crucial to monitor feedback and respond where necessary.
Most online review sites are a free tool, they can help your business manage online reputation, continuous improvement and business excellence.
The Presenter: Mel Stewart – Hyper Social
With more than 10 years of experience working in all facets of hotel and tourism marketing, Mel Stewart has developed a serious thing for tourism, social and digital marketing. Born and bred in regional Victoria, Mel is super passionate about promoting regional destinations (and products) as the exciting, enriching and authentic experiences that they are.
Mel has actively marketed iconic Australian destinations including the awe-inspiring Ayers Rock (Uluru), the Great Ocean Road and has been fortunate to work with amazing tourism operators both big and small. She is a curious thinker whose sleep is literally interrupted with the thoughts of how our industry can push the boundaries and do better regional tourism marketing collaboratively.